Beth Griffiths
Marketing Partner
bethgriffiths@indibludesign.com

Indiblu Design Group is proud to partner with Smart Marketing Charlotte, Inc. in our ongoing efforts to provide our educational clients with world-class service. As our marketing partner, Beth is available to offer guidance based on years of personal experience behind the admissions desk at a private school.

Smart Marketing Charlotte, Inc. is the creation of Beth Griffiths, marketing professional with 25 years experience managing the marketing strategies of several Charlotte businesses.

During her tenure as Marketing Director at SouthPark Mall, Griffiths created some of Charlotte's favorite special events that remain community traditions today: The Holiday Tree Lighting at SouthPark and The Pops at SouthPark Summer Concert Series with The Charlotte Symphony Orchestra.

As Director of Marketing and Admissions at Charlotte Preparatory School, Griffiths' transformed the once fledgling Montessori School into a successful Pre-Kindergarten - Eighth Grade Preparatory School. Charlotte Prep now operates at four times the enrollment and deserves its highly regarded standing in the Charlotte Independent School community. Griffiths is a graduate of The Rouse Company's Marketing Management Institute and was awarded the title of Certified Marketing Director by the International Council of Shopping Centers.

She was a founding member of the Charlotte Area Independent Schools (CAIS) and served as a panel speaker at the North Carolina Association of Independent Schools' annual conference. She holds a BS degree in Business Administration from the University of Florida and was tapped into the University's elite leadership organization: Florida Blue Key.

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