Posted September 24, 2005

INDIBLU DESIGN AIDS IN LAUNCH
OF PREMIER ADULT DAY CARE FACILITY
Indiblu Creates Identity and Investor Recruitment Materials For The Ivey


Charlotte, NC Indiblu Design is excited to announce its participation in the development of The Ivey, a premier adult day care facility in SouthPark. The design firm was selected to create the brand identity and manage all aspects of The Ivey brand in this new venture.

Lynn Ivey engaged Indiblu Design to create its identity including formalizing the name and creating the logo, stationery, tagline and investor materials. The facility, scheduled to open in spring 2007, was looking for an elegant and inviting look for its audience of family caregivers and care recipients.

The Ivey name was chosen to reflect the heritage of Lynn Iveys family in the community as founders of Iveys department store. The logo contains the name in a custom script font to reflect sophistication such as that seen in a formal invitation or upscale community signage. Additionally, an ivy vine winds through the logo to reflect visually the Ivey name as well as to reinforce the concepts of growth and connection.

The tagline A New Day in Adult Care reflects the attitude of those who are founding The Ivey to develop something new and revolutionary in the world of adult care. By focusing on both the care recipient and caregiver by providing special services not offered at similar centers, The Ivey hopes to set a new benchmark in adult day care facilities in the area.

Working with Lynn Ivey has been an ideal merger of our desires to help those doing good in the community and creating great design, says Kimber Flynn, Indiblus principal and design director It means so much to know that we have been a part of something that is going to add greatly to our city.

Indiblu Design is a full-service creative services firm in Charlotte, NC that specializes in branding, print design, and marketing for educational institutions, nonprofit organizations and corporate clients. Principal Kimber Flynn founded the company in 2002. For more information, please call (704) 587-3625 or visit www.indibludesign.com.

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